Yes, green might be the human eye’s favourite colour. 🌳
Our eyes evolved to detect subtle differences in green.
And that’s not a coincidence.
A recent study used brainwave sensors and heart rate monitors to measure people’s responses to urban greenery.
Here’s what they found:
🟢 Urban greening reduces heat stress.
🟢 Even artificial green walls improve mental wellbeing.
🟢 Simply seeing greenery has a positive effect on the brain.
That’s why the EU’s Nature Restoration Law aims to protect existing green spaces and tree cover in cities by 2030, while expanding them over time.
Want to learn more about how simply staring at green can improve your mood?
🎥 Watch our YouTube video (link in bio)
The prospective relinking of the UK and EU emissions trading systems could become a decisive driver for sustainable construction, especially for cement, steel and other carbon-intensive products. Stronger carbon pricing would make embodied carbon, whole life carbon and whole life carbon assessment central to procurement, cost planning and commercial risk. Developers, contractors and clients are likely to face greater scrutiny of the carbon footprint of construction, with low carbon construction materials, environmental product declarations (EPDs) and sustainable material specification moving from best practice to market expectation.
This shift reinforces the business case for lifecycle assessment, life cycle cost analysis and life cycle thinking in construction. Net zero carbon buildings and net zero whole life carbon strategies will depend not only on operational energy performance but also on embodied carbon in materials, circular economy principles and end-of-life reuse in construction. For project teams, sustainable building design, low carbon design and eco-design for buildings are becoming practical responses to policy, investor pressure and rising exposure to carbon costs.
Energy markets are strengthening the same direction of travel. Wood Mackenzie’s finding that four-hour battery storage now beats open-cycle gas turbines on cost in major markets supports all-electric, energy-efficient buildings designed around flexibility, storage and demand management. Low carbon building strategies are becoming more credible as grid systems decarbonise, improving building lifecycle performance and accelerating decarbonising the built environment.
Planning and delivery capacity remain serious constraints. Local authorities struggling to meet planning deadlines could slow housing, retrofit, green infrastructure and sustainable urban development, even as planning performance agreement fees rise. The Federation of Master Builders’ estimate that rogue builders have cost northern households more than £3bn exposes another weakness: environmental sustainability in construction depends on competent, regulated delivery as much as on green building materials, renewable building materials or BREEAM standards, including BREEAM v7.
Mandatory licensing and stronger quality control may prove essential to sustainable building practices, circular construction strategies and resource efficiency in construction. Sustainable design, eco-friendly construction and carbon neutral construction are increasingly viable in technology and economics; the critical test is whether the UK’s planning system, skills base and supply chain can deliver low-impact construction at scale.
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