Who’s lying to you about climate change⁉️ Part 1
Climate disinformation isn’t random - it’s strategic, intentional and well-funded.
From fossil fuel giants spending millions on greenwashing campaigns to extremist groups framing climate action as an attack on personal freedom, experts have found that the tactics are designed to mislead and delay.
The @europeancommission is doing its part too in countering disinformation on climate change - through regulation, media literacy, and cross-border collaboration. Learn more through the link in our bio!
👀 Watch, share, and question the narrative.
Low‑carbon construction materials that once featured only in research pilots are now being deployed across major European projects, signalling a tangible shift towards sustainable building design and environmental sustainability in construction. The European Patent Office refurbishment in Vienna integrates Holcim’s ECOPact concrete and ECOCycle® technologies to minimise embodied carbon while demonstrating architectural excellence. The project exemplifies the practical application of whole life carbon assessment and lifecycle assessment, setting a benchmark for net zero carbon buildings and low carbon design across Europe.
In the UK, construction supply chains are increasingly defined by circular economy principles and resource efficiency in construction. Record renewable energy generation is enabling low carbon building sites powered by cleaner electricity, and the emergence of electric maintenance fleets underscores the shift to carbon neutral construction. The economic rationale for decarbonising the built environment is reinforced by a recent study linking reduced emissions to a measurable “clean air dividend” that enhances life cycle cost outcomes for both public health and infrastructure investment.
Financial institutions are embedding climate risk into portfolio management, with pension funds pressing developers to disclose embodied carbon in materials and adopt environmental product declarations (EPDs). This growing demand for transparency is driving sustainable building practices aligned with BREEAM and emerging criteria under BREEAM V7. The Duchy of Cornwall’s move to verify regenerative farming practices points to tighter integration between land management and construction supply chains, connecting healthy soils with lower embodied carbon concrete and renewable building materials that support a circular economy in construction.
The trend is decisive: sustainability has evolved from a narrative into an operational standard defining net zero whole life carbon strategies, green construction performance, and end‑of‑life reuse in construction. Replicating proven models such as Vienna’s will determine how rapidly the built environment achieves coherent, large‑scale transformation toward eco‑friendly construction and measurable carbon footprint reduction.
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