Sheryl Crow says she sold her Tesla and donated the proceeds to NPR. “My parents always said... you are who you hang out with” And she is soooo right, especially because there are so many other great and affordable options out there.
It reminded me of this one quote from Rebecca Solnit,
“The sleeping giant is one name for the public; when it wakes up, when we wake up, we are no longer only the public: we are civil society, the superpower whose nonviolent means are sometimes, for a shining moment, more powerful than violence, more powerful than regimes and armies.
We write history with our feet and with our presence and our collective voice and vision. And yet, and of course, everything in the mainstream media suggests that popular resistance is ridiculous, pointless, or criminal, unless it is far away, was long ago, or, ideally, both. These are the forces that prefer the giant stays asleep.
Together we are very powerful, and we have a seldom-told, seldom-remembered history of victories and transformations that can give us confidence that, yes, we can change the world because we have many times before.”
I think the sleeping giant is waking up. (Tesla stock is down 17% over the last month btw)
Sustainable construction is moving from ESG aspiration to financial discipline. More than 830 companies and investors now back TNFD nature-risk disclosure, including investors with $26tr under management and listed firms worth $10.5tr. For developers, designers and material suppliers, environmental sustainability in construction is becoming inseparable from balance-sheet risk, whole life carbon, embodied carbon and credible whole life carbon assessment.
Climate exposure is also redefining sustainable building design. Insurers are reported to be retreating from some climate-risk cover, making life cycle cost, building lifecycle performance and resilience central to investment decisions. Satellite evidence of uneven urban subsidence, including coastal Jakarta sinking by up to 7cm a year in some areas, underlines the need for sustainable design, low carbon design, robust foundations, drainage and green infrastructure from the earliest project stages. Southern England’s severe water stress and tougher regulatory checks on corporate water use reinforce the commercial case for energy-efficient buildings, water-conscious eco-design for buildings and sustainable urban development.
Materials transparency is becoming a decisive test for green construction. Think Timber’s new pricing and supply-chain data platform points to the practical data needed to scale renewable building materials, green building materials and low carbon construction materials beyond flagship schemes. Stronger visibility over timber supply, sustainable material specification and embodied carbon in materials supports lifecycle assessment, environmental product declarations (EPDs), resource efficiency in construction and more reliable procurement for net zero carbon buildings.
The defence of the EU emissions trading system by energy and business groups signals intensifying pressure on cement, steel and other carbon-heavy inputs. The carbon footprint of construction will be priced more directly, accelerating demand for low embodied carbon materials, carbon footprint reduction, carbon neutral construction and decarbonising the built environment. Firms pursuing net zero whole life carbon will need circular economy thinking, circular economy in construction, circular construction strategies and end-of-life reuse in construction rather than isolated product substitutions.
UK construction output fell 1% in the second quarter, sharpening the commercial test for sustainable building practices. The strongest firms will make low-impact construction, eco-friendly construction and net zero carbon delivery repeatable rather than bespoke. BREEAM, BREEAM v7 and similar frameworks will matter most where they support life cycle thinking in construction, measurable building performance and lower environmental impact of construction. Green building is no longer a marketing claim; it is risk management, insurability and long-term asset protection.
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