Is water in a box really better for the environment? What about sneakers...

CNN Climate 8 months ago

Is water in a box really better for the environment? What about sneakers labeled eco-friendly? How about green-accented soap bottles with plant visuals? These words and images may look environmentally friendly, but they could also stem from a marketing strategy known as greenwashing. The practice occurs when companies sell the idea of "green" products while accomplishing little or nothing for the environment. There is a growing market for products that minimize damage to the environment, according to Todd Larsen, executive codirector for consumer and corporate engagement at Green America, a nonprofit that certifies environmentally responsible businesses and promotes ethical consumption. Purchasing more sustainably is prevalent especially among younger people, Larsen said, leading some companies to engage in deceptive marketing practices that exploit consumer values. If you want to learn how to minimize your personal role in the climate crisis and reduce your eco-anxiety, check out Life, But Greener at the link in our bio. It's CNN's essential source for information that inspires and challenges us to lead better lives. 📸: Westend61/Getty Images; FreshSplash/E+/Getty Images

layersDaily Sustainability Digest

Published about 2 hours ago



Aldi’s plan to install solar panels on half of its UK stores by 2026 marks a material shift in sustainable construction. Rooftop generation is moving into mainstream asset management for energy-efficient buildings, strengthening the business case for low carbon design across retail, logistics and residential portfolios. For developers targeting net zero carbon buildings, the message is clear: sustainable building design now depends on practical measures that improve life cycle cost, cut operational emissions and support net zero whole life carbon outcomes. This is where whole life carbon, whole life carbon assessment and lifecycle assessment are becoming central to eco-design for buildings, sustainable design and environmental sustainability in construction.

Recycleye’s upgraded AI sorting system gives the circular economy a stronger technical footing, improving the recovery of materials that are often lost in mixed waste streams. That matters for circular economy in construction, resource efficiency in construction and end-of-life reuse in construction, especially as the sector faces growing scrutiny over embodied carbon, embodied carbon in materials and the wider carbon footprint of construction. Better sorting can support sustainable material specification, low embodied carbon materials and greener procurement backed by environmental product declarations (EPDs).

SDCL Efficiency’s planned wind-down shows the harder problem is finance, not technology. Decarbonising the built environment now requires bankable models that link building lifecycle performance with repeatable investment. For teams working to BREEAM and BREEAM v7 standards, the direction of travel is unmistakable: low carbon building strategies, sustainable building practices and life cycle thinking in construction will define the next phase of green construction.

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