Is water in a box really better for the environment? What about sneakers...

CNN Climate 1 year ago

Is water in a box really better for the environment? What about sneakers labeled eco-friendly? How about green-accented soap bottles with plant visuals? These words and images may look environmentally friendly, but they could also stem from a marketing strategy known as greenwashing. The practice occurs when companies sell the idea of "green" products while accomplishing little or nothing for the environment. There is a growing market for products that minimize damage to the environment, according to Todd Larsen, executive codirector for consumer and corporate engagement at Green America, a nonprofit that certifies environmentally responsible businesses and promotes ethical consumption. Purchasing more sustainably is prevalent especially among younger people, Larsen said, leading some companies to engage in deceptive marketing practices that exploit consumer values. If you want to learn how to minimize your personal role in the climate crisis and reduce your eco-anxiety, check out Life, But Greener at the link in our bio. It's CNN's essential source for information that inspires and challenges us to lead better lives. 📸: Westend61/Getty Images; FreshSplash/E+/Getty Images

layersDaily Sustainability Digest

Published about 23 days ago



Financial institutions are accelerating sustainable construction by aligning lending with measurable environmental performance. Santander UK’s decision to adapt mortgage models for Octopus Energy’s Zero Bills homes integrates credit policy with energy-efficient buildings, translating net zero carbon ambitions into mainstream financial metrics. This shift signals the emergence of whole life carbon assessment as a determinant in property valuation and positions embodied carbon and life cycle cost analysis as standard tools of risk management across the sector.

Digital transformation is amplifying the movement. The Monklands digital hospital project in Scotland demonstrates how offsite manufacturing, lifecycle assessment and connected data platforms enhance building lifecycle performance, minimise waste, and verify embodied carbon in materials. Durham’s adoption of digital planning and assessment tools reflects a broader drive toward resource efficiency in construction and environmental sustainability in construction. Together these initiatives redefine sustainable building design by embedding whole life carbon accountability into design and delivery workflows.

Policy remains an enabling force but the centre of momentum is shifting from government mandates to operational proof. A renewed national emphasis on green affordability and the integration of social equity with decarbonising the built environment are reinforcing the transition toward net zero whole life carbon outcomes. These developments illustrate a maturing circular economy in construction where sustainable building practices, low carbon design and eco-design for buildings converge to deliver verifiable carbon footprint reduction. The industry’s direction is now measurable—kilograms of CO₂, minutes saved, resources reused—evidence that green construction is evolving from aspiration to tangible low carbon building performance.

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