Is water in a box really better for the environment? What about sneakers labeled eco-friendly? How about green-accented soap bottles with plant visuals?
These words and images may look environmentally friendly, but they could also stem from a marketing strategy known as greenwashing. The practice occurs when companies sell the idea of "green" products while accomplishing little or nothing for the environment.
There is a growing market for products that minimize damage to the environment, according to Todd Larsen, executive codirector for consumer and corporate engagement at Green America, a nonprofit that certifies environmentally responsible businesses and promotes ethical consumption.
Purchasing more sustainably is prevalent especially among younger people, Larsen said, leading some companies to engage in deceptive marketing practices that exploit consumer values.
If you want to learn how to minimize your personal role in the climate crisis and reduce your eco-anxiety, check out Life, But Greener at the link in our bio. It's CNN's essential source for information that inspires and challenges us to lead better lives.
📸: Westend61/Getty Images; FreshSplash/E+/Getty Images
Sustainable construction is redefining its priorities as environmental sustainability in construction shifts from technology-driven solutions to place-based, resource-conscious design. Across climate-stressed regions, the focus is turning to whole life carbon assessment, lifecycle assessment and life cycle cost as essential tools to measure and control the carbon footprint of construction. Developments in the US Mountain West are embedding low carbon design principles, addressing drought and urban growth constraints through sustainable building design that integrates water efficiency, green infrastructure and renewable building materials into district-scale masterplans.
In India, reconstruction efforts in landslide-prone regions expose the financial and environmental risks of neglecting embodied carbon in materials and sustainable building practices. Resilient schemes now apply eco-design for buildings and life cycle thinking in construction to avoid repeating failures, reinforcing that whole life carbon and embodied carbon metrics must guide future housing strategies.
Urban housing demonstrates the growing viability of net zero carbon buildings and low carbon construction materials, supported by sustainable material specification and green building products that deliver measurable performance improvements. Investors are tying building lifecycle performance to life cycle cost benefits, transforming sustainable design into a mainstream financial metric rather than a niche initiative.
Corporate campuses and mixed-use retrofits are consolidating a retrofit-first logic. The drive to decarbonise existing stock is aligning with circular economy in construction principles, end-of-life reuse in construction and circular construction strategies that minimise demolition and embodied carbon losses. Achieving net zero whole life carbon and BREEAM V7 certification is becoming the benchmark for responsible modernisation, integrating resource efficiency in construction and environmental product declarations (EPDs) into procurement systems.
Uneven policy frameworks and material supply constraints are prompting adaptive low-impact construction strategies that incorporate circular economy thinking and carbon footprint reduction across borders. Designs must allow flexibility to meet differing lifecycle assessment standards while maintaining alignment with global goals for decarbonising the built environment.
Future-ready sustainability depends on district-level efficiency, hazard-aware land planning and community-led stewardship. Success belongs to those who demonstrate environmental sustainability at the level that truly counts—the whole place—delivering net zero carbon outcomes through sustainable construction that unites performance, resilience and economic viability.
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