Is water in a box really better for the environment? What about sneakers...

CNN Climate 7 months ago

Is water in a box really better for the environment? What about sneakers labeled eco-friendly? How about green-accented soap bottles with plant visuals? These words and images may look environmentally friendly, but they could also stem from a marketing strategy known as greenwashing. The practice occurs when companies sell the idea of "green" products while accomplishing little or nothing for the environment. There is a growing market for products that minimize damage to the environment, according to Todd Larsen, executive codirector for consumer and corporate engagement at Green America, a nonprofit that certifies environmentally responsible businesses and promotes ethical consumption. Purchasing more sustainably is prevalent especially among younger people, Larsen said, leading some companies to engage in deceptive marketing practices that exploit consumer values. If you want to learn how to minimize your personal role in the climate crisis and reduce your eco-anxiety, check out Life, But Greener at the link in our bio. It's CNN's essential source for information that inspires and challenges us to lead better lives. 📸: Westend61/Getty Images; FreshSplash/E+/Getty Images

layersDaily Sustainability Digest

Published about 1 hour ago



Policy across global construction is diverging. In the EU, revised Corporate Sustainability Reporting Directive rules ease near-term disclosure, while UK regulators tighten expectations for biodiversity and habitat protection to meet 2030 nature targets. Market response suggests superficial reporting no longer satisfies investors prioritising measurable outcomes in sustainable construction and environmental sustainability in construction. ESG performance is influencing asset valuation and risk rating alongside whole life carbon assessment benchmarks.

Physical climate risk is altering design parameters faster than sustainability standards evolve. Rising sea levels and climate volatility are reshaping sustainable building design principles, forcing developers to integrate low carbon design, resilient infrastructure, and lifecycle assessment from the outset. Coastal defences, surface water strategies, overheating mitigation, and retrofit solutions now define the building lifecycle performance of energy-efficient buildings. Projects resistant to adaptation risk significant write‑downs, underlining the importance of whole life carbon and life cycle cost analysis in every investment case.

Decarbonisation practice is accelerating. Transport for London’s full transition to solar-sourced electricity demonstrates how large public entities can act as anchors for renewable building materials manufacturing and clean energy procurement through power purchase agreements. The move supports net zero carbon buildings, net zero whole life carbon operations, and lower embodied carbon in materials used for eco-friendly construction. Cornwall’s approval for geothermal lithium extraction points to early domestic circular economy in construction, underpinning future battery supply chains essential for electrified plant and fleet decarbonisation.

For the sector, credibility rests on verified performance, not compliance claims. Developers and contractors are embedding sustainable building practices, circular construction strategies, and resource efficiency in construction into every tender. The shift combines eco-design for buildings with sustainable material specification, supporting a circular economy model and aligning with BREEAM and forthcoming BREEAM v7 frameworks. Carbon footprint reduction, low embodied carbon materials, and long-term end-of-life reuse in construction strengthen financial resilience and investor confidence in low carbon building portfolios.

Capital markets are rewarding delivery tied to measurable environmental impact of construction and decarbonising the built environment outcomes, reinforcing a clear direction toward carbon neutral construction and sustainable urban development grounded in life cycle thinking in construction.

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