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Is water in a box really better for the environment? What about sneakers labeled eco-friendly? How about green-accented soap bottles with plant visuals?
These words and images may look environmentally friendly, but they could also stem from a marketing strategy known as greenwashing. The practice occurs when companies sell the idea of "green" products while accomplishing little or nothing for the environment.
There is a growing market for products that minimize damage to the environment, according to Todd Larsen, executive codirector for consumer and corporate engagement at Green America, a nonprofit that certifies environmentally responsible businesses and promotes ethical consumption.
Purchasing more sustainably is prevalent especially among younger people, Larsen said, leading some companies to engage in deceptive marketing practices that exploit consumer values.
If you want to learn how to minimize your personal role in the climate crisis and reduce your eco-anxiety, check out Life, But Greener at the link in our bio. It's CNN's essential source for information that inspires and challenges us to lead better lives.
📸: Westend61/Getty Images; FreshSplash/E+/Getty Images
