Is water in a box really better for the environment? What about sneakers labeled eco-friendly? How about green-accented soap bottles with plant visuals?
These words and images may look environmentally friendly, but they could also stem from a marketing strategy known as greenwashing. The practice occurs when companies sell the idea of "green" products while accomplishing little or nothing for the environment.
There is a growing market for products that minimize damage to the environment, according to Todd Larsen, executive codirector for consumer and corporate engagement at Green America, a nonprofit that certifies environmentally responsible businesses and promotes ethical consumption.
Purchasing more sustainably is prevalent especially among younger people, Larsen said, leading some companies to engage in deceptive marketing practices that exploit consumer values.
If you want to learn how to minimize your personal role in the climate crisis and reduce your eco-anxiety, check out Life, But Greener at the link in our bio. It's CNN's essential source for information that inspires and challenges us to lead better lives.
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The UK’s retrofit gap remains the defining issue for sustainable construction. The National Retrofit Hub’s call for a stronger national retrofit system exposes persistent weaknesses in standards, skills, finance and policy stability. Treating retrofit as national infrastructure would support whole life carbon reduction, improve building lifecycle performance and strengthen environmental sustainability in construction across the existing building stock.
Nesta’s finding that electricity bills are rising more slowly than gas could sharpen the business case for low carbon design. Heat pumps, electric vehicles and fabric-first upgrades become more attractive when assessed through life cycle cost rather than upfront capital alone. Developers, landlords and retrofit providers can position electrification as a route to energy-efficient buildings, lower exposure to fossil-fuel volatility and progress towards net zero carbon buildings.
Climate adaptation is now a core test of sustainable building design. Planting, shading, passive cooling, urban greening and green infrastructure are becoming essential responses to overheating risk, particularly for lower-income households. Eco-design for buildings must address summer resilience as well as winter efficiency, linking sustainable design with health, comfort and long-term carbon footprint reduction.
Major infrastructure remains the sector’s most difficult contradiction. Renewed uncertainty over Heathrow expansion raises questions about the carbon footprint of construction, embodied carbon in materials and the credibility of net zero whole life carbon policy. Large projects need robust whole life carbon assessment, lifecycle assessment and transparent sustainable material specification, supported by environmental product declarations (EPDs), low embodied carbon materials and circular economy in construction principles. Sustainable construction has the techniques; consistent governance is still missing.
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