Is water in a box really better for the environment? What about sneakers...

CNN Climate 1 year ago

Is water in a box really better for the environment? What about sneakers labeled eco-friendly? How about green-accented soap bottles with plant visuals? These words and images may look environmentally friendly, but they could also stem from a marketing strategy known as greenwashing. The practice occurs when companies sell the idea of "green" products while accomplishing little or nothing for the environment. There is a growing market for products that minimize damage to the environment, according to Todd Larsen, executive codirector for consumer and corporate engagement at Green America, a nonprofit that certifies environmentally responsible businesses and promotes ethical consumption. Purchasing more sustainably is prevalent especially among younger people, Larsen said, leading some companies to engage in deceptive marketing practices that exploit consumer values. If you want to learn how to minimize your personal role in the climate crisis and reduce your eco-anxiety, check out Life, But Greener at the link in our bio. It's CNN's essential source for information that inspires and challenges us to lead better lives. 📸: Westend61/Getty Images; FreshSplash/E+/Getty Images

layersDaily Sustainability Digest

Published about 2 hours ago



Climate damage and material waste are reshaping sustainable construction more forcefully than certification culture. The loss of 38 homes to wildfire in the Midlands has exposed the need for sustainable building design that treats fire resilience, flood resistance and passive survivability as core requirements. Shropshire fire crews’ warnings over escalating wildfire and flooding extremes underline a decisive shift for green construction: buildings must be designed for volatility, not historic weather patterns.

The UN’s warning that climate impacts could displace millions across South Asia raises direct implications for environmental sustainability in construction.

Large-scale migration would intensify pressure on housing delivery, infrastructure finance, sustainable urban development and supply chains for low carbon construction materials. Adaptation is now a construction pipeline issue, requiring life cycle thinking in construction, robust building lifecycle performance and a clearer link between resilience, life cycle cost and whole life carbon.

Materials innovation is moving towards the circular economy in construction. Plans for a wind turbine recycling facility at the Port of Inverness show renewable infrastructure confronting end-of-life reuse in construction. The sector’s claims on circular economy performance will increasingly depend on measurable circular construction strategies, resource efficiency in construction and sustainable material specification, not marketing language. Embodied carbon, embodied carbon in materials and the carbon footprint of construction must be assessed alongside operational energy if net zero carbon buildings and net zero whole life carbon targets are to be credible.

Research converting waste plastics, packaging and old CDs into polymer networks that harvest moisture from air points to future green building products and construction-adjacent materials for water-stressed regions. The science remains early stage, yet it supports the wider move towards low embodied carbon materials, renewable building materials where appropriate, and practical eco-design for buildings.

Laboratory findings showing duct tape outperforming sandbags as a flood defence reinforce a key lesson for sustainable architecture: resilience can come from inexpensive, rapidly deployable measures as well as major green infrastructure. The direction is clear. Sustainable construction is expanding beyond carbon accounting into whole life carbon assessment, lifecycle assessment, low carbon design, circular economy principles and climate practicality. The strongest projects will combine energy-efficient buildings, lower embodied carbon, carbon footprint reduction and durable adaptation to a harsher world.

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