Is water in a box really better for the environment? What about sneakers labeled eco-friendly? How about green-accented soap bottles with plant visuals?
These words and images may look environmentally friendly, but they could also stem from a marketing strategy known as greenwashing. The practice occurs when companies sell the idea of "green" products while accomplishing little or nothing for the environment.
There is a growing market for products that minimize damage to the environment, according to Todd Larsen, executive codirector for consumer and corporate engagement at Green America, a nonprofit that certifies environmentally responsible businesses and promotes ethical consumption.
Purchasing more sustainably is prevalent especially among younger people, Larsen said, leading some companies to engage in deceptive marketing practices that exploit consumer values.
If you want to learn how to minimize your personal role in the climate crisis and reduce your eco-anxiety, check out Life, But Greener at the link in our bio. It's CNN's essential source for information that inspires and challenges us to lead better lives.
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Ocean governance reforms now carry direct consequences for sustainable construction and environmental sustainability in construction. The UN High Seas Treaty and proposed protections for the Antarctic Peninsula introduce stricter environmental impact assessments for offshore and coastal developments, signalling an era of detailed whole life carbon assessment in marine-related infrastructure. Developers of subsea cables, interconnectors, and CO₂ pipelines will contend with extended consenting processes and biodiversity restrictions that influence material selection, eco-friendly construction practices, and low carbon design decisions across multiple jurisdictions. The evolution of marine spatial planning aligns with circular economy in construction principles, recognising supply-chain carbon exposure as both a design and compliance issue.
Trade policy disruption poses further challenges to sustainable building design. Prospective tariffs on low-carbon materials—such as green building materials, steel, engineered timber, and heat-pump components—threaten project timelines and budgets. Anticipated responses include regional procurement strategies, adoption of sustainable material specification, and more rigorous evaluation of embodied carbon in materials and life cycle cost performance. Demands for verifiable environmental product declarations (EPDs) and building lifecycle performance metrics are expected to rise as clients seek transparency for carbon neutral construction targets.
Climate volatility is reshaping low-impact construction strategies, particularly in flood-prone and mountainous regions. Designers must adopt adaptive lifecycle assessment frameworks that prioritise redundancy, attenuation, and slope stability. These approaches support net zero whole life carbon goals and reduce the carbon footprint of construction, reinforcing resilience and resource efficiency in construction.
The policy debate on decarbonisation is shifting toward measurable outcomes. Governments are preparing performance-linked procurement and finance mechanisms that embed whole life carbon benchmarks into material supply chains. The accelerating move toward net zero carbon buildings, green construction, and BREEAM V7 standards signals the transition from intent to implementation. Markets for low embodied carbon materials and circular construction strategies are scaling at pace, defining a new baseline for sustainable building practices and comprehensive whole life carbon accountability across the global built environment.
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