IN —
small but meaningful changes
consistency
OUT —
focusing on perfection
whataboutism
thinkwashing
Small but meaningful changes can look like joining your local community compost, saying no to overconsumption, or demanding elected officials do more to protect both people and the planet.
Our friends at @the.commons.earth nailed it —
“You don’t have to be a perfect environmentalist to make an impact. We can’t all do everything, but we can all do something.
Expecting every environmentalist to be perfect is an impossible ask. We can’t all live off the grid, growing our own food, biking everywhere, and never buying anything new. When we expect perfection, we actually end up scaring people away from the environmentalist movement who would otherwise be interested in introductory climate action.”
Source and Design by @the.commons.earth
Regulatory uncertainty in Europe highlights persistent friction between ambition and delivery. Delays to the EU’s deforestation regulations continue to complicate the sourcing of renewable building materials such as certified timber and biomass. These materials are central to eco-design for buildings and life cycle cost evaluation within green construction projects seeking BREEAM or BREEAM v7 certification. The administrative lag is raising concerns about the traceability of products covered by environmental product declarations (EPDs) and the coherence of sustainability benchmark systems across borders.
Whole Life Carbon is a platform for the entire construction industry—both in the UK and internationally. We track the latest publications, debates, and events related to whole life guidance and sustainability. If you have any enquiries or opinions to share, please do
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