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Happy Earth Day 2023! As we celebrate this special day, let's reflect on the importance of promoting a Circular Economy. By keeping resources in use for as long as possible, we can minimize our impact on the environment and create a more resilient future.
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As the Circular Economy Platform of the Americas (CEP-Americas), we are proud to be part of a network of businesses, policymakers, and civil society organizations working to advance circular economy practices in the Americas.
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Through collaboration and knowledge sharing, we are promoting circular economy solutions that benefit both people and the planet. This Earth Day, let's work together to reduce waste and promote circular economy. By supporting organizations like CEP-Americas, we can make a meaningful impact and create a more sustainable future for all.
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Discover the Circular Economy movement building a sustainable future for our planet. Here’s our Earth Day 2023 message of hope and action.
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More about Circular Economy Platform of the Americas visit: www.circulareconomyplatform.org
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Building a Circular Conscious Continent 🌱
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Sustainable construction is accelerating towards measurable decarbonisation as innovation, policy, and supply chain governance begin to align. In London, bio‑based wallboards such as Adaptavate’s Breathaboard—used in Legal & General’s new headquarters—demonstrate how low embodied carbon materials with environmental product declarations (EPDs) are entering large‑scale deployment. This marks a shift from theory to delivery in eco‑friendly construction and underscores the importance of Whole Life Carbon Assessment across sustainable building design.
UK policy now links agriculture and the built environment through a £240 million expansion of the Sustainable Farming Incentive, improving soil health and cutting reliance on high‑carbon fertilisers. These measures support decarbonising the built environment and address the embodied carbon in materials central to net zero Whole Life Carbon targets. As scrutiny of the Greenhouse Gas Protocol exposes inconsistencies in corporate carbon reporting, reliable lifecycle assessment frameworks are becoming critical to verifying low carbon building outcomes and aligning procurement with sustainable material specification.
Growth in renewables, driven by projections of a fourfold expansion in offshore wind capacity by 2035, is reshaping operational emissions and strengthening the foundation for carbon neutral construction and energy‑efficient buildings designed under BREEAM V7 guidelines. This integration of renewable building materials and design principles reflects a more mature phase in the industry’s evolution towards net zero carbon buildings and a functioning Circular Economy in construction.
The sector’s trajectory points towards verified performance, where Whole Life Carbon, Life Cycle Cost, and transparent building lifecycle performance replace aspirations with measurable delivery. The transition from demonstration to large‑scale adaptation defines modern environmental sustainability in construction, confirming that the next decade will test implementation rather than intent across every level of sustainable building practices and green construction worldwide.
Whole Life Carbon is a platform for the entire construction industry—both in the UK and internationally. We track the latest publications, debates, and events related to whole life guidance and sustainability. If you have any enquiries or opinions to share, please do
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