During Global Media and Information Literacy Week, let’s not forget: climate action isn’t just about what we do, it’s also about what we know. 🌍
💡 85% of EU citizens see climate change as a serious problem.
But challenges remain:
📱 49% of Europeans encounter climate disinformation on social media.
🗞️ 52% believe traditional media doesn’t provide clear information about climate change.
Without reliable information, meaningful action is harder to take.
The EU works to ensure that accurate information is accessible to everyone. From publishing key reports to tackling climate disinformation, we aim to empower citizens to make informed choices for our shared future.
Let’s stay curious, stay critical, and stay informed - because knowledge drives climate action. 🌍✅
Public sector initiatives are equally redefining sustainable building practices. GB Energy’s solar programme for NHS facilities exemplifies low carbon design that supports the nation’s net zero carbon buildings target. The installation of distributed photovoltaics not only lowers the carbon footprint of construction and operation but compounds life cycle cost benefits by freeing over £65 million in annual energy savings for medical services. These energy-efficient buildings highlight how government-backed projects can shape green infrastructure that minimises environmental impact while improving operational resilience. The initiative is an illustration of how whole life carbon assessment can guide strategic investment in carbon neutral construction across public assets.
Policymakers, though, face scrutiny as expanding airport capacity risks offsetting hard-won progress in decarbonising the built environment. The tension between economic growth and achieving net zero carbon goals underscores the importance of robust lifecycle assessment and whole life carbon metrics to evaluate trade-offs. Without such frameworks, even projects that claim sustainability credentials risk perpetuating high embodied carbon and undermining the path toward net zero whole life carbon performance. The scrutiny urges adoption of validated standards like BREEAM and BREEAM v7, ensuring measurable compliance with environmental product declarations (EPDs) and transparent sustainable material specification.
Beyond the UK, Morocco’s commitment to phase out coal by the 2040s reflects the growing international push to decarbonise national grids and promote renewable building materials within broader sustainable urban development. The transition toward renewables, grid modernisation, and eco-design for buildings reflects a maturing environmental agenda in emerging economies. As the global construction industry accounts for a significant share of emissions, such actions contribute directly to carbon footprint reduction and foster a marketplace that demands green building materials and low embodied carbon materials in every project stage.
Within the UK, the Greenhouse Gas Removals review reinforces the need for a cohesive strategy that aligns sustainable construction with national carbon goals. It calls for a balanced mix of technological carbon capture with natural climate solutions to reduce the environmental impact of construction. The review stresses the necessity of unified whole life carbon assessment frameworks and enhanced funding for building lifecycle performance monitoring. Together, these elements support a culture of measurable, low-impact construction founded on sustainable architecture that recognises the value of building with accountability. The converging momentum across sectors signals that progress in sustainable design will depend on disciplined execution and unwavering attention to every material’s life cycle—from sourcing to reuse.
Whole Life Carbon is a platform for the entire construction industry—both in the UK and internationally. We track the latest publications, debates, and events related to whole life guidance and sustainability. If you have any enquiries or opinions to share, please do
get in touch.