Disinformation, climate myths and climate denial aren’t just noise on our feeds — they are a real threat to our shared climate goals.
At Information Integrity Day at #COP30, we focus on protecting what we need for meaningful climate action: reliable information.
The launch of the Declaration on Information Integrity on Climate Change marked a pivotal moment, making the fight against climate disinformation a priority at a COP for the first time.
#Creators4Climate
Across the industry, innovation in eco‑design for buildings and renewable building materials demonstrates measurable progress in reducing embodied carbon and improving whole life carbon performance. West Fraser’s CaberShield ECO flooring system reflects how low embodied carbon materials can meet conventional durability standards while supporting environmental sustainability in construction. The move toward circular economy principles and life cycle thinking in construction is reinforced by advanced digital modelling for whole life carbon assessment, generating data that informs retrofit strategies and life cycle cost optimisation.
Professional engagement is intensifying as institutions such as the RICS advocate collaboration to deliver net zero carbon buildings and end‑of‑life reuse in construction. Despite softening market conditions and reduced housing registrations, developers are being urged to adopt sustainable building practices that ensure long‑term building lifecycle performance and minimise the carbon footprint of construction.
Sustained funding, enforcement, and material innovation are essential to decarbonising the built environment. Achieving net zero whole life carbon will depend on integrating sustainable material specification, environmental product declarations (EPDs), and circular construction strategies into every phase of design and delivery. Britain’s green construction agenda will only succeed if sustainable building design evolves from aspiration to standard practice, ensuring that each low carbon building contributes to a resilient, energy‑efficient, and resource‑efficient future.
Whole Life Carbon is a platform for the entire construction industry—both in the UK and internationally. We track the latest publications, debates, and events related to whole life guidance and sustainability. If you have any enquiries or opinions to share, please do
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