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The EU Ecolabel helps to identify goods and services that guarantee high environmental standards.
New data reveals that the label is even becoming more trusted and familiar among European citizens.
🌸 Nearly half (46%) of Europeans recognize the flower logo
🌸 Two out of three (66%) say they tend to buy eco-labelled products
🌸 81% believe that Ecolabel products have a lower environmental impact than similar products without a label
The demand for credible and independently verified environmental choices is only increasing among consumers.
As of September 2026, over 3,500 licences were awarded for over 120,000 products.
Check the latest Eurobarometer on the EU Ecolabel in the link in bio.
Sustainable construction is shifting from ambition to procurement discipline, with whole life carbon, embodied carbon and whole life carbon assessment moving to the centre of material selection, planning risk and project delivery.
Holcim’s push to scale calcined clay in Czechia signals a maturing market for low carbon construction materials, as cement and concrete producers move clinker reduction from trial projects into commercial supply chains. The advance supports low carbon design, net zero carbon buildings and carbon footprint reduction, while strengthening the case for lifecycle assessment, environmental product declarations (EPDs) and sustainable material specification across major projects.
Regulatory pressure on chemicals is becoming a defining issue for environmental sustainability in construction. US state-level PFAS restrictions are creating compliance complexity for sealants, coatings, membranes and treated materials, with implications for global manufacturers and specifiers. Durable construction products will increasingly need to prove both performance and toxicological restraint, reshaping green building materials, green building products and sustainable building practices. This scrutiny reinforces life cycle thinking in construction, resource efficiency in construction and the wider circular economy in construction.
The UK policy debate around faster infrastructure delivery, energy strategy and environmental regulation highlights the tension between speed and credible decarbonising the built environment. Faster consent will not automatically deliver net zero whole life carbon, low embodied carbon materials or energy-efficient buildings unless planning reform is tied to sustainable building design, eco-design for buildings and robust building lifecycle performance. For developers, contractors and suppliers, the commercial priority is clear: align low carbon building strategies with life cycle cost, BREEAM, BREEAM v7 and circular construction strategies, or risk being overtaken as green construction standards become more forensic and fragmented.
Whole Life Carbon is a platform for the entire construction industry—both in the UK and internationally. We track the latest publications, debates, and events related to whole life guidance and sustainability. If you have any enquiries or opinions to share, please do
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