As part of their effort to make Paris 2024 the “most responsible and sustainable games in history,” organizers are building something that’s meant to last.
Instead of rooming in apartments tailor-made for them, athletes in the Olympic Village this summer will be living in what will become someone else’s home or workplace. The hope is that the project will provide a model to alleviate a housing crisis in the French capital, where rising interest rates, surging prices and a supply crunch have made it harder than ever to buy or rent a home.
Organizers are also running a handful of experiments to see if new green technologies and construction methods are viable in the real world. The human-caused climate crisis has made heat waves more frequent and intense, and they are starting earlier in the year in many parts of the world.
The most scrutinized innovation will likely be the geothermal cooling system, as athletes in Paris could face the same level of sweltering heat and humidity that broiled Tokyo during the Summer Olympics there three years ago.
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📸: Nathan Laine/Bloomberg/Getty Images; Joshua Berlinger/CNN
A recent survey shows that most large businesses are failing to incorporate climate risks into new construction projects. This exposes developments to flood and extreme weather damage while undermining efforts to reach net zero Whole Life Carbon. Insurers are increasingly pressing for resilience planning, and the lack of a Whole Life Carbon Assessment in early project stages leaves significant risks unaddressed. Developers treating Embodied Carbon as a marginal issue face higher long-term costs rather than true Life Cycle Cost control.
Institutional capital is rapidly shifting towards sustainable construction, moving beyond climate risk debates to fund resilience and low carbon design. This trend is unlocking investment in sustainable building design and net zero carbon buildings, aligning financial flows with environmental sustainability in construction. For developers, demonstrating life cycle thinking in construction and proving reduced Embodied Carbon in materials is becoming critical to accessing large-scale finance.
The University of Derby has launched the Institute of Carbonomics to advance research in reducing emissions across industries. While broader in scope, the initiative is set to influence eco-design for buildings and sustainable architecture, embedding lifecycle assessment and sustainable building practices into commercial decision-making. Its outputs are expected to shape climate-smart construction by linking resource efficiency in construction to Whole Life Carbon reduction strategies.
Private investment momentum is also growing. Gresham House’s acquisition of clean energy investor SUSI Partners increases its capacity to fund green infrastructure, net zero carbon projects, and Circular Economy in construction approaches. This creates deeper capital pools for low carbon building technologies and renewable building materials, enabling more developers to pursue carbon neutral construction without prohibitive upfront costs.
Consumer demand reinforces this momentum. Rising energy costs are driving homeowners towards energy-efficient buildings and eco-friendly construction upgrades, accelerating adoption of green building products and smart retrofitting. For construction firms, this highlights a profitable pathway where sustainable building practices align with direct financial savings, embedding sustainable material specification as a market-driven necessity.
The “Nature in Contracts” initiative, supported by the UK Green Building Council, signals growing attention to biodiversity and the environmental impact of construction within procurement frameworks. By embedding nature-positive clauses, developers are being pushed towards circular construction strategies, sustainable urban development, and environmental product declarations (EPDs). This integration signals a future where green construction becomes inseparable from legal and financial compliance, sharpening the focus on Embodied Carbon in materials and building lifecycle performance.
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