“Advanced recycling” has been promoted as the “holy grail” for hard to...

Future Earth 2 years ago

“Advanced recycling” has been promoted as the “holy grail” for hard to recycle plastics, but in reality is not advanced, or even really recycling. The “advanced” processes have been around since the 1970s, but have never proven to be a viable solution for plastic waste. And they’re not “recycling” either, because they don’t result in the manufacture of new plastic products. Less than a quarter of materials processed via “advanced recycling” can be used to create new plastic products. Often, these just create unrefined oil, hazardous waste, and more emissions. The plastics industry has been deceiving the public for decades, capitalizing on consumers’ desire to do good through recycling. They’ve launched state legislative campaigns to classify “advanced recycling” as recycling, as well as advertising campaigns to support these efforts, focusing on a “communications” problem rather than the actual problem of what to do with our plastic waste. Sources: Reading the Center for Climate Integrity’s “The Fraud of Plastic Recycling” Report (February 2024) “As Plastics Keep Piling Up, Can ‘Advanced’ Recycling Cut the Waste?” By Judith Lewis Mernit for Yale E360. June 2023. & “Recycling Lies: ‘Chemical Recycling’ of Plastic is Just Greenwashing Incineration.” NRDC. 2022

Research by @aveiary and design by @bymatthewmiller for @futureearth

layersDaily Sustainability Digest

Published about 49 minutes ago



Regulatory momentum across the built environment is tightening as governments and industry bodies align around robust frameworks for decarbonising construction. The EU’s reform of carbon market controls aims to maintain strong carbon price signals to advance whole life carbon reduction, while ISO’s new standard on net‑zero transition plans gives investors and contractors a consistent structure for measuring life cycle cost and performance. The Science Based Targets initiative is establishing clearer boundaries between verifiable net zero carbon buildings and unsubstantiated claims, driving greater transparency in embodied carbon reporting and lifecycle assessment within construction supply chains.

Engineering progress is translating policy ambition into practice. Plans for a large‑scale direct air capture plant on Teesside highlight a new model of carbon neutral construction industry in the UK, pairing heavy engineering expertise with circular economy principles. Expansion of natural fibre insulation and low embodied carbon materials into mainstream housing retrofits demonstrates eco‑design for buildings moving beyond pilot projects. Sustainable construction now depends on accurate whole life carbon assessment and the specification of renewable building materials validated through environmental product declarations (EPDs).

Climate resilience is reshaping valuation and insurance models as climate‑driven subsidence data sharpen awareness of the environmental impact of construction. Developers are applying sustainable building design and low carbon design strategies to manage soil instability and resource efficiency in construction projects. The focus on whole life carbon and embodied carbon in materials signals a maturing market where green construction and sustainable building practices are metrics of competitiveness, not aspiration. Standards such as BREEAM v7 reinforce this shift toward lifecycle performance, end‑of‑life reuse in construction and circular construction strategies that define the next phase of environmental sustainability in construction.

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