“Advanced recycling” has been promoted as the “holy grail” for hard to...

Future Earth 2 years ago

“Advanced recycling” has been promoted as the “holy grail” for hard to recycle plastics, but in reality is not advanced, or even really recycling. The “advanced” processes have been around since the 1970s, but have never proven to be a viable solution for plastic waste. And they’re not “recycling” either, because they don’t result in the manufacture of new plastic products. Less than a quarter of materials processed via “advanced recycling” can be used to create new plastic products. Often, these just create unrefined oil, hazardous waste, and more emissions. The plastics industry has been deceiving the public for decades, capitalizing on consumers’ desire to do good through recycling. They’ve launched state legislative campaigns to classify “advanced recycling” as recycling, as well as advertising campaigns to support these efforts, focusing on a “communications” problem rather than the actual problem of what to do with our plastic waste. Sources: Reading the Center for Climate Integrity’s “The Fraud of Plastic Recycling” Report (February 2024) “As Plastics Keep Piling Up, Can ‘Advanced’ Recycling Cut the Waste?” By Judith Lewis Mernit for Yale E360. June 2023. & “Recycling Lies: ‘Chemical Recycling’ of Plastic is Just Greenwashing Incineration.” NRDC. 2022

Research by @aveiary and design by @bymatthewmiller for @futureearth

layersDaily Sustainability Digest

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China’s latest five-year plan keeps a 17% cut in carbon intensity by 2030 while continuing its coal dependency, leaving the global sustainable construction sector closely watching. Its accelerating expansion of wind, solar and grid infrastructure may nonetheless reduce the carbon footprint of construction, influencing embodied carbon in materials such as steel, cement and glass. This determines the Whole Life Carbon profile of imported products that define net zero carbon buildings and low carbon design targets across Europe. If China’s heavy industry aligns with a cleaner power mix, the environmental sustainability in construction supply chain will see reduced embodied carbon and improved resource efficiency in construction. Without it, Whole Life Carbon Assessment metrics in sustainable building design could remain unattainable for European projects aiming for net zero whole life carbon.

In the UK, large-scale residential schemes now demonstrate eco-design for buildings as practical policy. Work has begun on Europe’s largest Passivhaus neighbourhood in West London—900 energy-efficient buildings engineered to cut operational emissions by 90%. The initiative signals a decisive shift toward sustainable building practices driven by verified airtightness, renewable building materials, and low carbon construction materials. It validates life cycle thinking in construction as a core requirement of sustainable urban development, confirming that lifecycle assessment can shape financially viable projects with lower Life Cycle Cost. Skilled trades, certified components and sustainable material specification are scaling rapidly, embedding green construction principles into mainstream housing delivery.

Public infrastructure is mirroring this change. Transport for London has secured a solar power purchase agreement delivering around 65,000 MWh per year, advancing decarbonising the built environment through green infrastructure and long-term energy stewardship. This arrangement demonstrates how carbon neutral construction can be realised through contracted renewable supply and disciplined procurement. As other sectors replicate these models, from hospitals to railway networks, a full transition toward circular economy in construction and consistent whole life carbon reduction becomes tangible.

Overall, the construction sector is aligning technical excellence with credible sustainability outcomes. Combining Circular Economy principles, end-of-life reuse in construction and circular construction strategies offers measurable carbon footprint reduction across the building lifecycle performance. With supportive policy, transparent environmental product declarations (EPDs) and commitment to BREEAM V7 standards, sustainable architecture can ensure every project contributes to genuine net zero carbon outcomes and a resilient, eco-friendly construction future.

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