“Advanced recycling” has been promoted as the “holy grail” for hard to recycle plastics, but in reality is not advanced, or even really recycling. The “advanced” processes have been around since the 1970s, but have never proven to be a viable solution for plastic waste. And they’re not “recycling” either, because they don’t result in the manufacture of new plastic products. Less than a quarter of materials processed via “advanced recycling” can be used to create new plastic products. Often, these just create unrefined oil, hazardous waste, and more emissions.
The plastics industry has been deceiving the public for decades, capitalizing on consumers’ desire to do good through recycling. They’ve launched state legislative campaigns to classify “advanced recycling” as recycling, as well as advertising campaigns to support these efforts, focusing on a “communications” problem rather than the actual problem of what to do with our plastic waste.
Sources:
Reading the Center for Climate Integrity’s “The Fraud of Plastic Recycling” Report (February 2024)
“As Plastics Keep Piling Up, Can ‘Advanced’ Recycling Cut the Waste?” By Judith Lewis Mernit for Yale E360. June 2023. & “Recycling Lies: ‘Chemical Recycling’ of Plastic is Just Greenwashing Incineration.” NRDC. 2022 Research by @aveiary and design by @bymatthewmiller for @futureearth
Europe’s transition accountants set the bar: BloombergNEF estimates the EU, UK and Norway must mobilise about $1.3 trillion per year to stay on track for net zero by mid‑century. Capital is pivoting to projects that prove demand reduction, resilience and audited performance, raising the premium on whole life carbon, whole life carbon assessment, lifecycle assessment and life cycle cost embedded in delivery, supported by environmental product declarations (EPDs) and verifiable data.
Portfolios aligned to net zero whole life carbon and decarbonising the built environment will clear investment committees faster, especially where sustainable building design reflects life cycle thinking in construction and aligns with breeam and anticipated breeam v7 requirements. Expect stronger scrutiny of embodied carbon and the carbon footprint of construction, with tighter performance guarantees and less tolerance for optimistic modelling.
Physical risk is now a design determinant. Severe floods in Nepal removed more than a tenth of national hydropower capacity in a week, underlining the limits of single‑technology strategies and historic baselines. Credible, sustainable design calls for diversified energy systems, including renewable generation, debris‑ and sediment‑tolerant assets, green infrastructure and watershed‑scale nature‑based measures, paired with specifications that reduce embodied carbon in materials while improving building lifecycle performance, carbon footprint reduction, the environmental impact of construction and low‑impact construction. Lenders and insurers are steering towards teams demonstrating sustainable building practices and sustainable architecture with bankable pathways to carbon neutral construction.
Digital waste tracking in the UK will impose radical transparency across construction supply chains. With end‑to‑end data, waste becomes both a liability and a tradable asset, accelerating the circular economy and circular economy in construction through design for disassembly, end‑of‑life reuse in construction, circular construction strategies and product passports. Expect rapid uptake of eco‑design for buildings, resource efficiency in construction and sustainable material specification, with greater use of low embodied carbon materials, renewable building materials, green building materials and green building products to reduce embodied carbon across retrofit and new build. The regulatory shift will reward firms that can evidence environmental sustainability in construction with robust datasets that unlock prequalification.
Early regulatory clearance for an underground micro‑reactor in the United States signals the coming of site‑adjacent, 24/7 low‑carbon heat and power for energy‑intensive materials plants and district energy. If proven at scale, such clean energy can enable low carbon construction materials, low carbon design for energy‑efficient buildings and low carbon building operations, supporting net zero carbon buildings across sustainable urban development and speeding net zero carbon delivery.
The direction of travel is unmistakable: sustainable construction grounded in whole life carbon, embodied carbon accountability and the circular economy is now the baseline for green construction, eco‑friendly construction and sustainability across every building and infrastructure programme.
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