đ Think you can always tell whatâs true about climate change online?
Not everything you see on your feed is what it seems. From misleading claims to AI-generated content, climate disinformation is spreading fast, and itâs getting harder to spot.
On 19 May and 16 June, the EU Climate Action Academy is hosting two webinars to help you:
đ recognise climate disinformation and how it spreads
đ± understand the role of social media
đ§ break down real examples and respond with confidence
đĄ Whether you're a communicator, activist or just curious, these sessions will give you the tools to take action in your own community.
Ready to take action? đ Link in bio.
#EUClimatePact #MyWorldOurPlanet
Sustainable construction across Europe is entering a decisive phase defined by measurable accountability and the transparent management of Whole Life Carbon. Standardised energy performance labelling across the continent is transforming the environmental sustainability in construction from a patchwork of national rules into a data-led market for energy-efficient buildings. This shift allows accurate Whole Life Carbon Assessment and encourages the integration of lifecycle assessment into sustainable building design. Regulatory frameworks are expected to influence procurement and disclosure systems, embedding life cycle cost analysis into mainstream planning to support low carbon construction materials and building lifecycle performance.
The ASBPâs report on plastics in construction exposes the embodied carbon in materials that have long dominated the market. Its findings strengthen the case for low embodied carbon materials, renewable building materials, and circular construction strategies promoting resource efficiency in construction. The growing focus on end-of-life reuse in construction aligns with the principles of the Circular Economy in construction, prompting innovation in eco-design for buildings and sustainable material specification. Industry leaders are responding with new models of sustainable building practices that treat embodied carbon as a core design parameter rather than a compliance exercise.
Corporate sustainability coalitions and investors are refocusing capital towards net zero carbon buildings and green infrastructure, accelerating decarbonising the built environment through carbon neutral construction standards. The direction is reinforced by benchmarks such as BREEAM and emerging updates including BREEAM v7, which integrate life cycle thinking in construction and verify environmental product declarations (EPDs). These frameworks push the sector towards low carbon building solutions, sustainable design, and net zero whole life carbon delivery.
The momentum suggests that the worldâs largest source of emissions is finally embracing measurable transformation. The carbon footprint of construction is being recast through data, transparency, and circular economy integration. This movement transforms green construction from rhetoric into a quantifiable, accountable system that delivers sustainable architecture capable of genuine carbon footprint reduction and long-term environmental resilience.
Whole Life Carbon is a platform for the entire construction industryâboth in the UK and internationally. We track the latest publications, debates, and events related to whole life guidance and sustainability. If you have any enquiries or opinions to share, please do
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