š The European Climate Pact and @aworld.actnow are teaming up for the second time!
Last year, our first challenge inspired thousands across Europe to take action for the Planet. Now, weāre back with a bold new goal: 200,000 climate-positive activities.
From January 21st to March 19th, 2025, join the āTogether in Action Missionā on the AWorld app and show how small lifestyle changes can make a big impact for the Planet.
š± Ready to join?
1ļøā£ Download the AWorld app.
2ļøā£ Search for the European Climate Pact Group Mission.
3ļøā£ Log your activities and watch your impact grow!
š Letās work together to make this Mission a success and celebrate our shared achievements at the European Climate Pact Annual Event on March 19, 2025!
š Change is in our hands. Join the movement today!
#AWorld #EUClimatePact #MyWorldOurPlanet #AWorldApp #ClimateAction
Sustainable construction is accelerating towards measurable decarbonisation as innovation, policy, and supply chain governance begin to align. In London, bioābased wallboards such as Adaptavateās Breathaboardāused in Legal & Generalās new headquartersādemonstrate how low embodied carbon materials with environmental product declarations (EPDs) are entering largeāscale deployment. This marks a shift from theory to delivery in ecoāfriendly construction and underscores the importance of Whole Life Carbon Assessment across sustainable building design.
UK policy now links agriculture and the built environment through a Ā£240āÆmillion expansion of the Sustainable Farming Incentive, improving soil health and cutting reliance on highācarbon fertilisers. These measures support decarbonising the built environment and address the embodied carbon in materials central to net zero Whole Life Carbon targets. As scrutiny of the Greenhouse Gas Protocol exposes inconsistencies in corporate carbon reporting, reliable lifecycle assessment frameworks are becoming critical to verifying low carbon building outcomes and aligning procurement with sustainable material specification.
Growth in renewables, driven by projections of a fourfold expansion in offshore wind capacity by 2035, is reshaping operational emissions and strengthening the foundation for carbon neutral construction and energyāefficient buildings designed under BREEAMāÆV7 guidelines. This integration of renewable building materials and design principles reflects a more mature phase in the industryās evolution towards net zero carbon buildings and a functioning Circular Economy in construction.
The sectorās trajectory points towards verified performance, where Whole Life Carbon, Life Cycle Cost, and transparent building lifecycle performance replace aspirations with measurable delivery. The transition from demonstration to largeāscale adaptation defines modern environmental sustainability in construction, confirming that the next decade will test implementation rather than intent across every level of sustainable building practices and green construction worldwide.
Whole Life Carbon is a platform for the entire construction industryāboth in the UK and internationally. We track the latest publications, debates, and events related to whole life guidance and sustainability. If you have any enquiries or opinions to share, please do
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