'Totally false premise of environmental responsibility': Luton Airport under fire over expansion ads

Business Green 2 years ago

Complaint lodged to advertising watchdog over ads that argue expansion of airport will heed environmental limits
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layersDaily Sustainability Digest

Published about 3 minutes ago



The global shift toward **sustainable construction** is accelerating as industries restructure around **net zero whole life carbon** objectives. A surge in investment—nearly $2 trillion across clean industrial projects—signals a material revaluation of the **carbon footprint of construction**, prompting developers and financiers to treat **whole life carbon assessment** as a financial as well as an environmental tool. The trend is transforming sectors like steel, cement, and manufacturing, long regarded as hard to decarbonise, into testbeds for **low carbon construction materials** and **renewable building materials** that embody **life cycle thinking in construction**.

Cities are courting record levels of **green infrastructure** funding, with climate project pipelines exceeding $100 billion, largely focused on **eco-design for buildings**, **sustainable building design**, and **circular economy in construction** initiatives. The scaling up of **energy-efficient buildings** and **sustainable urban development** demonstrates that **environmental sustainability in construction** has become integral to growth planning. Public transparency via **environmental product declarations (EPDs)** and tighter investor scrutiny are accelerating adoption of **sustainable building practices** grounded in **life cycle cost** analysis and **resource efficiency in construction** metrics. These measures embed **circular construction strategies** not as niche experiments but as the structural DNA of new development.

Workforce shortages are now the sector’s critical constraint. With an estimated 14,000‑apprentice shortfall in the UK, the workforce lacks adequate expertise in **low carbon design** and materials management for **low embodied carbon materials**. Shortages threaten progress toward **carbon neutral construction**, where using **green building materials** and executing precise **building lifecycle performance** monitoring is essential. Without a skilled labour base, **net zero carbon buildings** risk being underbuilt or incorrectly specified, undermining both **sustainable design** intent and measurable **carbon footprint reduction**.

Policy alignment remains fragmented even as corporate backing for rigorous climate governance expands. European directives pressing for stronger oversight of **embodied carbon in materials** reflect corporate appetite for clarity. National frameworks are being pressured to integrate **BREEAM** and **BREEAM v7** methodologies more comprehensively within **sustainable material specification** standards. The evolving regulatory landscape demands that **decarbonising the built environment** extend beyond rhetoric to enforceable metrics, binding **lifecycle assessment** outcomes with planning and procurement policy. Integrating **end-of-life reuse in construction** expectations into building codes would align infrastructure modernisation with **circular economy** imperatives.

The direction of travel is unequivocal: **green construction** has entered the mainstream as both economic strategy and climate necessity. Industrial investors and city planners are treating **whole life carbon** as a measurable asset class that influences market valuation. For the transition to succeed, fiscal momentum must be matched by trained professionals, consistent regulation, and verifiable performance monitoring across the **environmental impact of construction** chain. The construction industry’s next phase will be defined not by rhetoric but by execution—how effectively it translates policy ambition, financial capital, and innovation into durable **eco-friendly construction** outcomes that substantiate a truly sustainable built environment.

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Whole Life Carbon is a platform for the entire construction industry—both in the UK and internationally. We track the latest publications, debates, and events related to whole life guidance and sustainability. If you have any enquiries or opinions to share, please do get in touch.