Various forms of media help to shape public opinion, narratives and discourse that affect public behaviour, knowledge, attitudes and practice. Media also help to dispel myths and misconceptions, combat misinformation and promote evidence- and science-based information. Media were therefore identified as one of four priorities during two global consultations for raising awareness about AMR, organized in 2022 by the Quadripartite organizations, the Food and Agriculture Organization of the United Nations (FAO), United Nations Environment Programme (UNEP), World Health Organization (WHO) and World Organisation for Animal Health (WOAH). In response, the Quadripartite has developed this practical toolkit for engaging media in AMR. The aim is to equip individuals, organizations and networks with tools for media engagement on AMR at subnational, national, regional and global levels to increase public awareness of AMR, including policy-makers, civil society and communities.
Climate risk, circular economy demands and regulation are reshaping sustainable construction faster than conventional building practice is adapting. Wildfires in the Midlands that destroyed 38 homes, coupled with reports of fire crews moving between wildfire and flood response, show why sustainable building design must now treat extreme weather as a core condition of resilience. Housing, landscaping, drainage and retrofit standards need stronger life cycle thinking in construction, with eco-design for buildings, green infrastructure and energy-efficient buildings designed for hotter, wetter and more volatile conditions.
The shift is also intensifying scrutiny of whole life carbon, embodied carbon and the carbon footprint of construction. Whole life carbon assessment is becoming central to sustainable material specification, lifecycle assessment and building lifecycle performance, particularly as clients, investors and regulators push towards net zero carbon buildings and net zero whole life carbon. BREEAM, BREEAM v7 and environmental product declarations (EPDs) are likely to play a growing role in proving carbon footprint reduction, resource efficiency in construction and credible environmental sustainability in construction.
Plans for a wind-turbine recycling facility in the Scottish Highlands point to the growing importance of circular economy in construction. Turbine blades and composite materials have long been a weak point in the renewable energy supply chain because end-of-life reuse in construction and energy infrastructure has been technically difficult. If facilities of this kind scale, recovered fibres and polymers could support low carbon construction materials, green building products and circular construction strategies, reducing embodied carbon in materials and strengthening regional supply chains.
Materials research is moving in the same direction. Scientists converting waste plastics, including packaging and consumer goods, into polymer networks that capture moisture from air suggest that hard-to-recycle waste streams may become functional components for low carbon building systems. The technology remains early-stage, but it signals a wider move from disposal towards renewable building materials, green building materials and low embodied carbon materials that improve life cycle cost as well as environmental performance.
The policy challenge is now acute. UK rules on hard-to-recycle plastics still appear better at controlling risk than enabling useful experimentation. For construction, that matters because decarbonising the built environment depends on low carbon design, sustainable design, eco-friendly construction and carbon neutral construction moving from aspiration into procurement, standards and building physics. Green construction is no longer a branding exercise; it is becoming a competitiveness test for sustainable architecture, sustainable urban development and the next generation of low-impact construction.
Whole Life Carbon is a platform for the entire construction industry—both in the UK and internationally. We track the latest publications, debates, and events related to whole life guidance and sustainability. If you have any enquiries or opinions to share, please do
get in touch.
Let's chat!
WLC Assistant
Ask me about sustainability
Hi! I'm your Whole Life Carbon assistant. I can help you learn about sustainability, carbon assessment, and navigate our resources. How can I help you today?
